In a four-part series across Discovery GO and Discovery+, Gates will ‘Toast to Tradition’ as he discovers the history and heritage of Lunazul in Jalisco, Mexico.
The national media program will debut new social and digital ads featuring Gates venturing through the agave fields and Family Estate to uncover the eight generations of family heritage. Known for his unique brand of humor and deep-rooted passion for off-the-map adventures, Gates will showcase the hand-crafted quality of the Lunazul distillery from the field to the bottle. Fans can also follow the adventure through Gate’s social media platforms on Facebook, Instagram, and Twitter. Additionally, Lunazul will sponsor one week of Expedition Unknown to bring fans limited commercial interruption. The video series will be seen on connected TV ads across Discovery+ and Discovery GO, and on the Discovery Channel website here. Throughout the series, Lunazul is expected to garner 27 million impressions from January through April 2022.
“Lunazul Tequila has a rich history of cultivating a family legacy built on quality and craftsmanship,” said MaryCrae Brotzge, Senior Brand Manager, Heaven Hill Brands. “We are excited for fans to see Josh Gates uncover the stories and traditions behind Lunazul and discover the authentic culture and passion that bring this brand to life.”