Lucas Bols said it agreed to acquire Tequila Partida from from founder Gary Shansby and Edrington USA, Inc. Tequila Partida is the world’s highest rated ultra-premium tequila brand. Terms weren’t disclosed.
The acquisition strengthens Lucas Bols’ brand portfolio and can seamlessly be added onto the Lucas Bols USA distribution platform, with select other markets around the world to follow in due course. It is expected to close in the first quarter of 2022.
“We are delighted to welcome the Tequila Partida brand to our portfolio,” said Huub van Doorne, CEO, Lucas Bols. “Personally, I am very excited to work with a tequila brand again, the spirits category I know well from the time I worked in Mexico.
“We look forward to the opportunity to further build this fantastic brand. Complementing our portfolio with the ultra-premium Tequila Partida brand provides Lucas Bols with the opportunity to tap into one of the hottest segments in spirits. We see ample opportunities to grow this brand, not only in its home markets the United States and Mexico, but also in select other
markets around the world. We have a strong track record of successfully adding brands to our platform
and growing them from there, as evidenced by Passoã, Nuvo and Pallini.
“With our strong distribution capabilities in the United States I am confident we can grow Tequila Partida beyond pre-COVID-19 levels. We are inspired by how Gary Shansby and his team set up the brand in 2005 and developed it
from there, and we will continue their journey in the same spirit.”