Lucas Bols launches Bols Read to Enjoy Cocktails, feature four signature cocktails that have been expertly mixed for a convenient and true craft cocktail experience at home.
Bols Ready to Enjoy Cocktails will be available in unique 200ml Bols Cocktail Tubes and two larger sizes – 375ml and 700ml bottles. These high quality products create a new, super-premium segment within the fast-growing category of ready to serve cocktails, which have continued to grow in 2021 after seeing 43% global growth in 2020[1].
The revolutionary Bols Cocktail Tubes serve 1 to 2 cocktails in a sustainable packaging that is designed to preserve exceptional taste and quality. The black Tube is sleek, stylish, and compact enough for your pocket or purse. Simply chill, pour, and garnish, for a true bar experience at home or on-the-go.
The Bols Ready to Enjoy 200ml Tube debuts fall 2021 in the US (SRP $6.99) and in Bols’ home country the Netherlands. 375ml bottles will be available exclusively in the US (SRP $12.99) and 700ml bottles will be available in the Netherlands. Confirmed US retailers include Total Wine, Hy-Vee, Winn Dixie, and more. To further simplify home-tainment, Bols Ready to Enjoy Cocktails will also be available on the bols.com web-shop for home delivery across the US and the Netherlands. Bols Ready to Enjoy Cocktails will be launched in other markets soon thereafter.