Inspiro Tequila, a new ultra-premium additive-free tequila, meticulously crafted from hand-selected 100% Blue Weber Agave, has now launched in the U.S. It’s available online and “will soon be available in select local markets,” which means it’s looking for distributors.
Inspiro was founded by the brand’s CEO, Mara Smith, a former attorney in Chicago, who started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. For years Mara searched for a tequila brand that was additive-free with a look, taste, and aroma that appealed to her. That perfect tequila simply did not exist, so she decided to create one.
She enlisted Ana María Romero Mena, one of the preeminent master distillers in the tequila industry in Mexico, to create the taste profile and unique process for handcrafting Inspiro. The first release in the Inspiro portfolio is Inspiro Tequila Luna Blanco, a gluten-free and additive-free blanco tequila containing zero sugar and zero carbs.
The Inspiro team conducted extensive consumer research to determine what conscientious spirits drinkers, especially women, prefer most when it comes to choosing a tequila.
Overwhelmingly, the answer was a clean, easy-to-drink spirit without the additives found in many tequilas. Inspiro is characterized by its distinct sweet notes of vanilla, cooked agave and caramel, with hints of refreshing citrus and mint, all achieved without the use of any additives.