Lobos 1707, the ultra-premium tequila and mezcal brand, announces the launch of its latest campaign, Build a Bigger Table: All for the Pack. The new creative spot is an extension of Lobos 1707’s Build a Bigger Table movement, which emphasizes inclusivity and invites others to pull up a chair and share their own personal experiences. Through “All for the Pack,” the brand drives home representation, the strength of community, and that every individual has something to contribute and bring to the table.
The campaign also showcases the new bottle design for its Extra Añejo tequila. Crafted for a unique tasting experience, Extra Añejo’s new design reflects the art and skill that goes into creating the tequila within every bottle. The new bottle features an elongated, humanesque vessel adorned with the Lobos 1707 wolf logo, which previously lived on the label, and is now molded into the glass.
“Extra Añejo is the crown jewel of our portfolio, and the new bottle allows it to stand out on the shelves against our tequilas and other ultra-premium tequilas on the market as well,” said founder and Chief Creative Officer Diego Osorio.
The new Lobos 1707 Extra Añejo bottles will roll out online at Lobos1707.com and on retail shelves this spring, while the video spot launches today across Lobos 1707’s social media platforms, as well as on streaming platforms Hulu and Roku. The campaign will also live in the form of murals and billboards, including in the Cleveland market as a live billboard across from Rocket Mortgage FieldHouse and at Cleveland Hopkins International Airport for NBA All Star Weekend 2022.