Driving the light beer growth is an increase in youth population and average number of female drinkers all across globe, change in consumer preference, and surge in number of on-premise distribution channels drive the growth of the global light beer market, the study by Allied Market Research finds.
North America held the highest market share based on revenue with nearly two-fifths of the global light beer market in 2019, and is expected to continue its highest contribution by 2027. This is attributed to social media and local events/promotions. However, Asia-Pacific is expected to portray the highest CAGR of 4.40% during the forecast period. This is due to low reachability of the distribution channel in craft beer.
The craft brewery segment accounted for around one-third of the global light beer market last year, and is expected to maintain its leadership status throughout the forecast period.