Licor 43 Extends U.S. Portfolio with a Vegan Cream Liqueur

Licor 43 Horchata vegan cream liqueur has landed in America, marking the first brand extension in the U.S.from Licor 43, the bestselling Spanish liqueur in the world.

“For people who enjoy Licor43, and for those who appreciate the taste of highquality cream liqueurs, we’re very excited to introduce Licor 43 Horchata here in the U.S.,” says Bill Corbett, CEO of Zamora Co. USA, the U.S. division of Madridbased Zamora Co., the brand owner of Licor 43. “Over the past year, we’ve seen substantial growth for Licor 43 in the market, and this line extension will undoubtedly help increase that broad popularity and success of the brand.”

According to recent Nielsen figures, Licor 43 posted value growth of almost 29% in the U.S., compared to 25% growth in the overall cordial category. In 2020, Licor 43 was up 25.4%, and the company expects the brand to increase by 25% again this year, as Licor 43 approaches the 100,000case milestone in the U.S.

This entry was posted in New Products and tagged , . Bookmark the permalink.