Legent (Beam Suntory), a first-of-its-kind super-premium bourbon known for melding Kentucky distilling tradition with Japanese blending expertise, announced the re-release of its previously sold-out denim jacket crafted in collaboration with globally celebrated American fashion designer Todd Snyder.
Both Legent and Snyder, known to draw inspiration from Japanese craftsmanship and Asian influences for their products, together condemn the increased xenophobia and bigotry which the AAPI (Asian American and Pacific Islander) community continues to face.
Legent and Snyder said they will donate 50% of proceeds from every jacket crafted to Stop AAPI Hate, a national coalition addressing anti-Asian racism across the U.S. The limited-edition Bourbon Selvedge Denim Jacket, which first debuted in October 2020 and sold out in under 12 hours, will be available starting today, Thursday, May 13, 2021, for a limited time on ToddSnyder.com for $398 USD. For the ultimate bourbon-enthusiast, a special limited-edition bundle with a bottle of Legent bourbon will be released on luxury wine and spirits e-commerce platform ReserveBar.com for $448 USD.