Left Hand Brewing Co., Longmont, Colo., is sponsoring Planet Bluegrass’s 2020 Music Festivals. The partnership includes all three festivals, including the flagship event, the 47th annual Telluride Bluegrass Festival to be held June 18-21 in Telluride, Colorado.
“We are incredibly excited to partner with Planet Bluegrass,” said Eric Kean, Left Hand’s events manager. “Planet Bluegrass is one of the finest independent festival promoters in the country. Their commitment to providing a world-class experience, taking care of their customers first, and being great stewards of the environment and community around them are all values that Left Hand Brewing shares.”
The scope of the partnership centers around creative activations designed to build community and interaction with the Left Hand brand. Each festival will feature experiences to enhance the attendee experience including ticket giveaways, and special collaborations between Left Hand, festival performers, Planet Bluegrass, and other local breweries. Additionally, each festival will feature opportunities for festival goers to engage with Left Hand’s and Planet Bluegrass’ charitable initiatives.
Left Hand is a national sponsor of Bike MS – the National MS Society’s popular fundraising bike series. Since 2008, the brewery has been a major contributor to the Society through its Bike MS team, Team Left Hand, raising more than $4.3 million.
“Bike MS is one of Left Hand’s core charitable causes. This year the Bike MS Colorado ride is just one week after the Telluride Bluegrass Festival, so we’re thrilled to be able to raise awareness of the ride during the festival,” said Kean. “Be on the look-out for our Sunday morning fun ride starting and ending at the festival site. The ride will be accessible for riders of all ages, styles, and types of bicycle. We hope to engage as many people as possible with Team Left Hand and the critical work the Society is doing to raise funds and awareness for the millions who battle MS every day.”