If you think this is another marketing and communications unit, similar to Sopexa, it’s not.
Led by CEO Bob Gaudreau, Provence Rose Group is a fully owned subsidiary of Chateau de Berne, Ultimate Provence, Chateau des Bertrands and Chateau Saint Roux.
It’s already obtained national distribution for two of the estates, Chateau de Berne and Ultimate Provence.
Republic National Distributing Co. (RNDC) will carry Chateau de Berne in 15 states, and additional partnerships with other industry leaders Fedway, Martignetti, CDI and MS Walker will bring the state distribution to a total of 30.
Southern Glazer’s Wine & Spirits will bring Ultimate Provence to more than 40 states.
“This is a huge investment in the U.S. market by a group of Provence rose producers. With the help of our distribution partners, we’re excited to share some of the best and most popular rose wines in France with American consumers,” Gaudreau says. “Interest in and knowledge of rose is only growing, and we feel that these quality wines that truly offer a taste of the Provence terroir are in a great position to gain market share.”
Provence Rose Group has established its own regional sales team, with Danny Greene overseeing the East Coast, Kirk Tomiser managing the West Coast and Daven Demeyer working on the Southeast. They have a combined 50+ years of experience ranging from importer to winery positions. They are working to maintain relationships and further distribution channels across the country.
Provence Rose Group is looking for West Coast distributors.