La Crema Winery launched its Sonoma Coast Experiential Tour, which will kick off at the 147th Kentucky Derby, where La Crema is the Preferred Wine of Churchill Downs and the Kentucky Derby for the next four years.
Following the Kentucky Derby, it will then make an appearance at Preakness Stakes, where La Crema is the official wine sponsor, and then on to the Belmont Stakes, where La Crema is the preferred wine of the Belmont Stakes Racing Festival — the trio of events is often referred to as horse racing’s “Triple Crown.”
“The goal of the La Crema Sonoma Coast Experiential Tour is to bring the wine country experience directly to the consumer,” says Barbara Banke, chairman and proprietor of Jackson Family Wines, owners of La Crema. “After a challenging year for all, filled with cancelled events and travel, we’re delighted to have the opportunity to take La Crema on the road and reconnect with our fans.”
La Crema’s Sonoma Coast Experience offers an elevated, transportable pop-up tasting room where guests can sample expressive wines in a space that harkens back to the winery’s home in the Russian River Valley, which lies within the larger Sonoma Coast appellation. With proper social distancing guidelines in place, visitors will feel transported to wine country through a clever and stylish interpretation of the La Crema Estate at Saralee’s Vineyard that encapsulates a day-in-the-life at the estate.
From May through September 2021, the La Crema Sonoma Coast Experience will appear at the following events and locations:
- The Kentucky Derby in Louisville, KY from April 27 – May 1, 2021
- Preakness Stakes in Baltimore, MD from May 13 – May 16, 2021
- Belmont Stakes Racing Festival in Elmont, NY from June 3 – June 5, 2021
- Saratoga Race Course in Saratoga Springs, NY from July 15 – September 6, 2021