What do you do when you place a best-selling IPA in a can? Celebrate of course, by making canned-themed merchandise that prominently displays your logo. How do you communicate availability to consumers?
Well, you could have a “shop” tab on your website. But Lagunitas Brewing Co. has gone a step further, launching the IPA Can Shopping Network Shop. Consumers can access it online.
Hosted by several Lagunitas employees including Head Brewmonster, Jeremy Marshall, and filmed in the historic Lagunitas Loft in front of a lifelike audience, this revolutionary, humorous,” shop-at-home” experience features can-inspired products you never knew you needed. From comfy IPA body pillows to hideable ‘stash cans,’ these limited-edition wonders are sure to impress family members, friends, and coworkers.”