Labatt Blue and Labatt Blue Light rolled out new recycled and photodegradable green plastic carrier rings – Hi-Cone RingCycles™. They replace the plastic rings found on its six packs, which are imported from Canada.
Starting immediately, Labatt Blue and Blue Light 16 ounce six-packs will contain the eco-friendly recycled and photodegradable green plastic carrier ringsand will be available throughout all U.S. markets where the products are sold.
The Hi-Cone RingCycles are made with more than 50% post-consumer recycled content and continue to be photodegradable, which means they break down when exposed to UV light. The rings are green and stamped with information on how to recycle to help communicate the new sustainable packaging.
“By switching to recycled content, we’re taking one small step toward improving our environmental footprint,” said Janine Schoos, Labatt brand director. “This carrier ring will begin to break down when exposed to UV light. We value nature and understand our role in helping to reduce plastic waste and promote the health of our waterways and environment.”