Labatt USA said it will donate a portion of its summer sales of Labatt Blue and Labatt Blue Light to support cleanup efforts and improvements around boat launches, harbors and water trails throughout Michigan. From June 1 to Aug. 31, 2022, Labatt USA will donate $1 per case from every 15-pack and 24-pack and 50 cents from every 16 oz pint, up to $15,000, of Labatt Blue and Labatt Blue Light purchased in the state of Michigan to the Michigan Department of Natural Resources.
“For nearly 15 years, Labatt has supported local nonprofit and community improvement projects in Michigan,” said Scott Suppes, trade marketing manager, Labatt USA. “Our Labatt team is committed to bringing families and friends together while positively impacting the environment in local communities that we serve.” The summer of 2022 is the 75th anniversary of the Michigan State Waterways Commission, which has been integral to providing safe, public access to Michigan’s freshwaters since 1947. The Labatt donation will support boating-specific sustainability efforts throughout the state.