La Marca Prosecco Rosé will be hitting shelves in mid-December. La Marca, the best-selling Prosecco and Sparkling Wine brand in the United States1, will be among the first to offer Prosecco Rosé to American consumers. Available only in select markets, La Marca Prosecco Rosé is $16.99 SRP.
“We know Rosé consumers are looking to add something fresh and innovative to their wine repertoire,” says Joyce Chen, La Marca’s marketing director. “We are also finding that consumers are looking for new ways to celebrate moments big and small. That’s why we are excited that America’s favorite Prosecco now pops in pink — it’s an elevated yet accessible way for our fans to make every day sparkle.”
Prosecco Rosé is a brand-new style of wine that was formally permitted in May 2020, when the Italian National Wine Committee approved changes to the Prosecco D.O.C. regulations that allowed production of the wine.