Kroger Co. launched a new “build-your-own pack” feature, alongside a special Black Friday and Cyber Monday promotion. The offerings are in conjunction with Drinks, operator of the nation’s only Wine-as-a-Service platform.
The “build-your-own pack” feature allows shoppers to customize their packs by selecting each individual wine. The service features a collection of more than 45 award-winning wines chosen by winemakers and sommeliers for their outstanding quality and value and classic flavor profiles.
“Kroger is continuously broadening how customers can engage with us no matter what their needs are. Our mission is to serve our customers anything, anytime, anywhere, and Kroger Wine represents an additional way our customers can shop with us,” said Jody Kalmbach, Kroger’s group vice president of product experience. “With the new ‘build-your-own pack’ feature, Kroger has brought its industry-leading convenience and personalization to the online wine-buying experience and expanded our leadership in the wine category.”
To celebrate Black Friday and Cyber Monday, Kroger Wine also announced a new promotion: from November 25 through December 9, customers can use the code CYBER50 to receive $50 off all 12-pack wine collections, excluding the Discovery and Winter White packs. The discount equates to wine for as little as $8.50 a bottle, with shipping included.
Kroger was the first grocery retailer to launch a ship-to-home service.