Kové (koh-veh) debuts its portfolio of sippable 5% ABV Hard Tea Seltzers that “harness the powerful qualities of Yerba Mate while paying respect to the spirit and traditions surrounding the South American beverage.”
The Hard Yerba Mate is now available in 12 oz. cans, in flavors including Passion Berry, Lemonade Iced-Tea, Mojito, and Mango Colada.
As RTD beverages rapidly gain market share (+43% growth globally in 2020, according to IWSR), Kové is poised for impressive growth and expansion. It’s available for purchase in 4-packs throughout San Diego County ($9.99 – $10.99) and online in 12-packs ($29.99 – $32.99) for shipment within the state of California, with plans for expanded distribution.
Yerba Mate is a plant native to the central and southern regions of South America. It’s rich in antioxidants, is considered anti-inflammatory and adaptogenic, and its naturally occurring caffeine is known to increase energy and improve mental clarity. Consumption of the tea-like beverage dates back centuries and has its roots in the Guaraní indiginous tribe who considered it “a gift from the Gods.” Traditionally, the yerba or herb is steeped in hot water inside of a Calabash gourd, then sipped through a bombilla or a metal straw.