Korbel California Champagne announced a new marketing campaign – Make It Gold – speaking directly to consumers looking for ways to enjoy and celebrate today’s simple pleasures.
The Korbel Make It Gold campaign offers an inspirational message that encourages elevating what otherwise might be ordinary moments.
Developed by Louisville, Kentucky-based PriceWeber, this fully integrated campaign will surely keep Korbel top-of-mind in awareness through use of striking photography and engaging video across broadcast, cable and digital platforms. In addition to the new campaign, Korbel will be releasing a new and improved website, which will launch in December.