The agreement covers both the Las Vegas Raiders and Allegiant Stadium, giving Koloa Rum Co. prominent visibility within Allegiant Stadium, including a branded stadium bar located inside the Twitch Lounge. Koloa Kaua’i White Rum will be offered as a deluxe option across concession stands.
Two specialty cocktails created by Allegiant Stadium’s “Modern Mixologist,” Tony Abou Ganim, will also be featured at the Raiders’ home stadium including a Rum Punch cocktail featuring Koloa Dark Rum and a Frozen Cable Car blended with Koloa Spice Rum.
The partnership fortifies Koloa Rum’s brand with a strong foothold in the “Sports and Entertainment Capital of the World” as they continue to expand to new markets, both nationally and abroad. The Kauai-based, single-batch craft rum distillery currently distributes in 30 states and internationally including Australia, Canada and Japan.
“As a proud partner of the Raiders, we’re eager to bring our premium rums to Raiders fans and sports enthusiasts as well as concert-goers from around the globe,” said Bob Gunter, Koloa Rum Co.’s President and CEO.