Kirk & Sweeney Rum today announced a new packaging update that encompasses the renaming of its three premium rums as Reserva ($39), Gran Reserva ($49) and Gran Reserva Superior ($59).
“The demand for our Kirk & Sweeney rums has exceeded expectations,” noted August Sebastiani, president of 3 Badge Beverage Corp. “As global regulations for rum become stricter, including in the Dominican Republic, Kirk and Sweeney has chosen to eliminate its age statements for flexibility. As these compliance changes affect all in the industry, the brand has chosen to be proactive and be ahead of the inevitable changes.”
The packaging updates coincide with Set Sail with Kirk and Sweeney, a sweepstakes running May 1 through July 31, 2021. By entering at kirkandsweeneyrum.com, Kirk and Sweeney fans have a chance to win a schooner trip to explore the famed rum-running waters of the northeast. One lucky winner will be announced by August 16, 2021 (National Rum Day) and selected to receive an exclusive schooner cruise for two through the Long Island Sound with fellow Kirk and Sweeney enthusiasts. This cruise will set sail in Fall 2021 and is sponsored by SoundWaters. See Contest Rules & Regulations for more details.
With the tagline, “A Rum Well Worth Pursuing” Kirk and Sweeney Rums are easy to seek out, distributed throughout the United States, Canada, Europe and parts of Asia.
Kirk & Sweeney Rum is named for a wooden schooner, best known for smuggling rum from the Caribbean to the Northeast during the early years of Prohibition.