Kentucky Distillers’ Association today unveiled a new brand that ensures the state’s unrivaled legacy in Bourbon only grows deeper.
The new “Kentucky Bourbon” brand and its official slogan, “The Proof Is Here®,” builds on the unparalleled, centuries-old reputation of the Commonwealth’s signature spirit and strengthens Kentucky’s position as the world’s official authority on all things Bourbon.
“Throughout time, there are certain brands that are inextricably linked with their homeplaces,” KDA President Eric Gregory said. “Georgia peaches. California raisins. Maine lobsters. Kentucky is the birthplace of Bourbon, synonymous with whiskey excellence and elegance, and that will never change.”
The “Kentucky Bourbon” identity offers a fresh take on the Commonwealth’s $8.6 billion homegrown industry that is hailed around the world for its time-honored traditions and incomparable craftsmanship. Features include a new logo, website and digital campaigns to reach both consumers and industry audiences.