The #KahluaStirItUpChallenge is calling on couples to stir up their evening routines for the chance to win $25,000. All they have to do is go 30-nights without internet.
Nearly half of Americans spend five to six hours2 a day on their phones and the average person will spend 76,500 hours, or almost nine years3, on their mobile device over the course of their life. While our screen routines have come to rule our individual daily lives, they are also stealing quality time from our partners. 40%4 of people say they are often or sometimes bothered by the amount of time their partner spends on their screen and 51% say their partner is distracted by their phone during conversation. Whether it’s work that blends from day to night or mindless scrolling while streaming, it’s time to stir up our evening routines.
To enter, couples can head to Kahlua.com/en-us/StirItUpChallenge to tell why they are ready to stir up their evening routine. The submission period will be live from until 11:59 p.m. EST Jan. 2, 2022.
Kahlúa will be selecting one lucky couple to embark on the 30-night challenge beginning Sunday, January 16, 2022 at 6:30PM local time and culminating on February 15, 2022 at 6:30AM local time. Valentine’s Day, the biggest day of the year for couple connection, will mark the 30th and final night of the challenge.
Every night, the couple will be expected to power down their screens and electronics from 6:30PM – 6:30AM local time.
Kahlúa will be providing the couple with a #KahluaStirItUpChallenge kit including a storage box for stashing phones during offline hours, in addition to 30-nights of activities – from perfecting the Kahlúa Espresso Martini, to facing off in a cooking challenge, to trying their hand at feng shui.
How will Kahlúa really know if the couple successfully completed the 30-night challenge without acting on the temptation of turning on screens and Wi-Fi? A lie detector test! At challenge end on February 15, Kahlúa will send a polygraph examiner to the couple’s home to ask a series of questions helping to confirm true participation in order to receive the $25,000 cash prize and secure bragging rights.