Just Enough Wines Launches Crowdfunder

We could have used this product on a trip to Bloomington, Ind., over the weekend.  We stopped at one of our favorite eateries, Malibu Grill, for a takeout dinner and asked for a split of a red wine.

The wine was delivered in a bottle with a cork closure.  We didn’t have a wine opener, a didn’t want to buy one elsewhere, so the waiter opened the bottle and jammed the cork back in.  That was very effective at preventing spillage, but we couldn’t pull it out . . . so we ended up pushing the cork into the bottle.

A screwcap or a can would have been so much easier.  Just Enough Wines, which already sells wines in cans, has launched a  fundraiser on Indiegogo to expand the business.

We believe everyone deserves the ability to enjoy a quality wine whenever, wherever, and with whomever they choose,” says Just Enough Wines founder Jessica Hershfield. “We created a wine where no bottle openers are needed, wine glasses are optional, and you are free to enjoy wine as it should be, without pretense.”

Their 250mL cans provide a practical serving size of a glass and a half, making it a convenient choice for many occasions.

Additionally, cans are the most sustainable choice for wine drinkers. Aluminum is more recyclable than glass, and the more portable packaging cuts down on wine’s overall carbon footprint. Just Enough Wines is also donating 1% of revenues to environmentally friendly non-profits through their partnership with 1% For the Planet.

 

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