A year after it launched in San Diego, JuneShine, announced the organic hard kombucha brand is expanding into the Pacific Northwest, including Seattle, Portland, and Northern California, including San Francisco and Sacramento.
The expansion north parallels the opening of JuneShine’s Scripps Ranch brewery (previously occupied by Ballast Point Brewing) in San Diego this month, allowing it to significantly increase production.
JuneShine 12oz 6-packs and 16oz cans will launch in retailers, including Total Wine, and BevMo! in Northern California and Whole Foods Market in both Northern California and Portland. JuneShine will roll into additional retailers and on tap in select restaurants in Seattle throughout summer as well.
“The northern region was the obvious next step for us – Northern California, Oregon, and Washington are consistently leaders in sustainability and conservation, not to mention craft beverages. We are excited to bring our product to a set of like-minded customers that appreciate and are similarly trying to conserve our outdoors. Our friends, some of them our co-owners, were born and raised in Northern California and the PNW and have been pushing us to launch there since day one. Frankly, this expansion is overdue,” said Greg Serrao, JuneShine co-founder and CEO.
“We’re 100% organic, and that’s very rare for the alcohol industry. We bought a used brewery versus building new. We donate 1% for the planet. But it doesn’t stop there – we need to keep pushing ourselves towards larger sustainability measures, and what better way than to engage the most sustainability-minded consumers in the country – our friends in the PNW and Northern California – to push us to be better, faster?”
Looking to plant their roots in the region’s communities, JuneShine will partner with local artists, athletes, and creatives. Co-owner Ambassadors and Pacific City, Oregon natives, musician Corey Harper and photographer/filmmaker Ben Moon will partner with JuneShine in their PNW launches.
“These areas of the country are known for their outdoor athletes and emerging artists. We’re looking forward to working with local adventurers and creatives to help them showcase their work,” said Forrest Dein, JuneShine co-founder and chief creative officer.