It’s the first time a wine brand has sponsored the rally.
“Why wouldn’t we want to be the first wine brand to participate in Sturgis?” asked Renato Reyes, Chief Marketing Officer, Deutsch Family Wine & Spirits. “The average motorcycle owner at Sturgis is affluent, educated and we know they love great wine. We respect that they have a choice about which wines they drink and we want Josh to be the brand they reach for.”
The brand will host 10 separate wine tasting events at Sturgis, including the city’s opening ceremony, the 15th Annual Mayor’s Ride and Military Appreciation Day festivities. For the adventurous, a tattoo artist has been commissioned to design commemorative ink in recognition of Josh’s first trip to the legendary motorcycle rally.