“I founded Josh Cellars as a tribute to my father ‘Josh,’ a volunteer firefighter and lumberjack who spent years working with his hands,” said Joseph Carr, brand founder. “He taught me about hard work, perseverance and community, values that served me well in life and in wine. This shop is our way of paying it forward, making it a little easier to extend gratitude to dads everywhere.”
The brand will donate 100% of the retail selling price of all bottles of Josh wine physically sold at the Grand Central Terminal pop up shop to The Firemen’s Association of the State of New York (FASNY) in honor of Josh’s legacy.