Jim Beam is bringing that Kentucky hospitality and holiday spirit to one lucky fan’s home. Its one-of-a-kind “Beam Snow Globe” experience will allow a small group of friends and family to enjoy holiday cocktails in a physically distanced setting.
he recipient1 of the pop-up experience will be treated to a unique snow-globe setup for a night in their front yard, backyard or driveway that includes:
- Three individual enlarged “snow globe” domes (with seating for one to two people in each), adorned with elements inspired by the iconic American Stillhouse in Clermont, Ky.
- A physically distant, licensed bartender to craft classic bourbon cocktails (guests must provide their own bottle of Jim Beam® – limit two cocktails per guest).
- High-quality speaker systems, allowing you to safely communicate with friends and family and enjoy bluegrass-inspired holiday tunes.
- Glassware, bar tools, mixers, seating and heaters (as needed).2
On Dec. 10, sometime after 12 p.m. EST, one “Beam Snow Globe” experience will be made available for bourbon fans 21+ on the Jim Beam e-Store (jimbeam.com/en/snow-globe-experience) for $17.95, representing the year the Beam family first distilled bourbon.
It will be offered on a first-come, first-served basis. The lucky recipient will be sent an email with proof of purchase, followed by an email from a Jim Beam representative in order to schedule the day and time of the experience (available Dec. 17 – 22, subject to local conditions and protocols).
Legally aged Jim Beam fans who are unable to snag the unique experience on Dec. 10 will have the chance to purchase a holiday-inspired bourbon cocktail kit for $5 on the Jim Beam e-Store.
The kit will be comprised of ingredients for classic cocktails and even some winter swag to help stay warm during physically distant, outdoor happy hours with loved ones.