Jim Beam launches two ready-to-drink cocktails made with a bourbon base: the Jim Beam Classic Highball and the Jim Beam Ginger Highball.
The company says the canned cocktails are the latest innovation from the world’s No. 1 bourbon, offering drinkers a refreshing, convenient alternative to beer – the perfect drink for cookouts, BBQs, tailgates, sports viewing (when and where safe) and more this summer.
“We know that so many drinkers get tired of beer and crave something refreshing, lighter and more balanced,” said Malini Patel, managing director, James B. Beam Distilling Co. at Beam Suntory. “Our new ready-to-drink Highballs are the perfect way to enjoy Jim Beam in a new, refreshing way – whether you’re a bourbon fan or you’re trying bourbon for the first time.”
The new releases come in at 5% ABV each and are available as a four-pack or as single 355ml slender cans at select retailers nationwide. The Jim Beam Classic Highball and Ginger Highball have a suggested retail price of $9.99 for a four-pack and $2.50 for a single can (12 fl oz).