Jim Beam launches Jim Beam Orange which “combines a juicy bright orange flavor with Kentucky Straight Bourbon Whiskey for an Orange Highball.
The Jim Beam brand was one of the first to pioneer the flavored whiskey segment, starting with its release of Red Stag by Jim Beam Black Cherry in 2009. Jim Beam has continued to expand its flavored portfolio.
“As an innovator in the bourbon industry and early pioneer of flavored whiskey, we understand that many drinkers crave something a little different – maybe brighter and more refreshing – in the summer months. That’s why we selected Orange to join our other flavorful offerings,” said Malini Patel, Managing Director, James B. Beam Distilling Co. at Beam Suntory. “Our flavored offerings not only invite new consumers into the whiskey category, but also delight bourbon lovers with new, interesting taste profiles. If you love bourbon and are looking for a summer refreshment, or you’re new to bourbon and are exploring different tastes and ways to drink it, Jim Beam Orange is for you.”
Jim Beam Orange has a 32.5 percent ABV and is available at select retailers nationwide for a suggested retail price of $15.99 per 750mL bottle.