Jefferson’s Bourbon introduces an all-new national advertising campaign for Jefferson’s Ocean, one of the fastest-growing American Whiskeys in Pernod Ricard‘s North America portfolio. Aged at the Mercy of the Sea embodies the brand’s adventurous and pioneering mindset, and captures the essence of Jefferson’s unique approach to the whiskey aging process. Consumers will embark on their own voyage and get a hint of Jefferson’s distinct flavors through this immersive campaign.
Jefferson’s Ocean is a blend of straight bourbon that is hyper-aged at sea on ships that cross the Equator up to two times, visits five continents and anchors at more than 25 ports on average while sailing.
“This unique maturation process transforms our bourbon. The constant movement of the ocean and extreme temperature fluctuations as the ships traverse the globe deliver a whiskey that is dark, rich, and caramelized” said Trey Zoeller, founder of Jefferson’s.
Aged at the Mercy of the Sea was shot in part on the ocean-faring research vessel OCEARCH. Enjoying a glass of whiskey with OCEARCH founder and friend from Kentucky, Zoeller observed the way the ocean movement affected the whiskey in their own glasses.