Japan is the 44th country to officially recognize “Bourbon” and “Tennessee Whiskey” as distinctive products of the United States, the Distilled Spirits Council of the United States (DISCUS) said.
“This recognition ensures that only Bourbon and Tennessee Whiskey that are produced in the United States according to official U.S. standards may be sold in Japan,” said Robert Maron, DISCUS Vice President of International Trade. “Japan ranks as the top export market for American Whiskeys. This action will ensure the integrity of these popular spirits products in this critical market.”
American Whiskey exports to Japan reached $89 million from January – November 2021, according to the latest data available. Between 2010 and 2020, Japan grew from the fifth-largest export market for American Whiskeys to the top export destination, with American Whiskey exports increasing by nearly 51%.
“This official recognition will help Bourbon and Tennessee Whiskey exports continue to expand in this dynamic and growing market,” added Maron.