BottleRock has become known for world-class food and wine within the setting of a world-class music festival. This year’s event will once again take place over Memorial Day weekend in downtown Napa, CA, after being rescheduled to Labor Day weekend last year. This year’s headlining artists on the JaM Cellars main stage feature Metallica, P!nk and Twenty One Pilots, with additional performances throughout the weekend from renowned artists including Luke Combs, The Black Crowes, Kygo, and more.
As Presenting Sponsor, JaM Cellars offers festival-goers the chance to sip, savor, and enjoy their full line-up of easy-to-love wines. Butter Chardonnay and JaM Cabernet can be found throughout the festival grounds at every bar concession, and Toast Sparkling and Sugar Sweet White are exclusively available at the JaM Cellars’ JaMPad acoustic stage and lounge. For the first time ever, BottleRock attendees will also have the chance to sip on the newest additions to the Butter lineup, Butter Cab and Butter Bubbles, exclusively available in the JaM Cellars Butter Cab-ana —a rock-star photo booth experience also new for this year.