The barrels were personally selected by Eric Church and Master Distiller Jeff Arnett and offer a significant depth of aroma ranging from sweet vanilla and caramel to toasted and charred oak. Arnett describes it as “bold, rich in character, forward and something that can be enjoyed by those with a taste for a well-rounded whiskey and a unique and memorable sipping experience.”
The bottle is specially designed with Eric in mind with an all-black bottle and a black and gold embossed label. I’ve attached photos, and below is a link to a video with Eric that may be useful, as well as a release with more information.
“Our drive and passion at Jack Daniel’s for crafting the best possible whiskey we can is matched by Eric’s artistry and drive to put out the best music he can,” said Mary Beth O’Mara, Jack Daniel’s Single Barrel Senior Brand Manager. “Eric is the real deal, and shares our love of community, independence, spirit and pride in what we do. It’s a special friendship and one we’re proud to celebrate with this whiskey.”
“My love for Jack Daniel’s is for the whiskey but it’s also about a can-do, small town attitude, where community, loyalty and hard work are the qualities the crafters of this American icon hang their hats,” said Church. “I’m honored to have my own special release of Jack Daniel’s Single Barrel. Whether we raise a glass at a table with a handful of our friends or from a stage with thousands, let’s raise our glass high. Cause that’s where it belongs.”