LifeVine Wine offers a California Chardonnay and Cabernet Sauvignon, and an Oregon Pinot Noir from the famed Willamette Valley. All wines are certified pesticide-free with 25% more antioxidants and less than 1g of sugar per serving without compromising taste and alcohol levels.
“Today’s consumers are more knowledgeable about what they want to put into their bodies. We know that fewer calories and less sugar in wine isn’t enough. In fact, our research revealed that 94% of wine drinkers are concerned about pesticides in their wines. Second only to the importance of higher antioxidants,” said Nichole Simpson, EVP-Sales and Marketing for IBG.
“In response to this trend, we’ve developed a series of wines that not only deliver on taste, but also check important health and wellness boxes that millennials and GenX consumers are looking for in their beverages of choice.”
LifeVine put its wines through rigorous testing with the Clean Label Project. With a goal to reduce contamination across all consumer products, the Clean Label Project uses data and science to reveal the true contents of America’s best-selling products.
Products are tested in an accredited analytical chemistry laboratory for 130 harmful environmental and industrial contaminants and toxins. Results are published as Product Ratings. LifeVine Wines were awarded the Clean Label Project Purity Award. IBG is focused on quality throughout its entire supply chain and as a result their entire portfolio of wines is certified by the Clean Label Project.
In the past 12 months IBG has made a number of significant moves in the market including buying more than 300 acres of mature vineyards in Oregon. With this purchase IBG established estate vineyards for its Rascal, Great Oregon Wine Co. and Duck Pond Cellars brands. IBG estimates it is among the top five producers of wine in the state of Oregon.