Innis & Gunn, Scotland’s most awarded craft beer, unveiled a unifying packaging rebrand across its core barrel-aged and craft brewed beers range.
The new packaging design takes inspiration from Innis & Gunn’s home city of Edinburgh, Scotland. The distinctive swirls and ripples on the packaging are a nod to the nearby “One O’ Clock Gunn” which sounds each day 1p.m. at Edinburgh’s iconic Castle. The tradition dates back to 1861 when 1 p.m. gun allowed ships nearby to set the maritime clocks they needed to navigate the world’s oceans and deliver renowned Scottish products. The new look will extend beyond packaging into point-of-sale materials.
The rebrand will take place across the core range including: The Original, Barrel Aged Scotch Ale, Blood Red Sky, Jamaican Rum Barrel Red Beer, and Bourbon Barrel Porter (the new name of their Bourbon Aged Dark Ale), as well as their Irish Whiskey seasonal offering, and future styles. The new packaging will start hitting US shelves this month.
The brewer’s innovative ‘barrel into beer’ technique turns the traditional method on its head to barrel-age more beer at a greater consistency, without losing any of the flavor. The return to barrel-ageing on the core range has been the culmination of years of research to establish the technology and supplier partnerships to create this technique of breaking the barrels down into pieces, which are then toasted to develop a spectrum of aroma and flavor elements.
The versatility of the ‘barrel into beer’ technique is showcased in the new barrel-aged rum beer in the core-range, which has been aged using 100% Jamaican rum barrel pieces. Taking inspiration from the Caribbean home of the rum barrels, Innis & Gunn has launched the new rum barrel-aged beer with the name Blood Red Sky, replacing the previous Rum Finish in the line-up.