Iconic Brands, Inc. said it launched Bellissima Zero, a new line of zero sugar still wines created by Bellissima Prosecco and co-developed by Bellissima brand partner, supermodel, actress and entrepreneur, Christie Brinkley.
Bellissima Zero is available in five expressions: Pinot Grigio IGT, Chardonnay IGT, Rosé Wine, Merlot IGT and Cabernet Sauvignon IGT.
Bellissima Zero has zero sugar, a serving size of approximately 1g Carb per 5 oz, is made with organic grapes and is certified vegan. Bellissima’s Zero is boutique winery quality, with no residual sugar and no compromises on taste. Iconic Brands said it believes Bellissima Zero will live up to the expectations of the most demanding wine connoisseurs, offering all the essence of its terroir.
“Launching Bellissima Zero is a major milestone for us. We believe Bellissima Zero will help us capture a larger share of growing trends that we are seeing in the alcohol industry, with a push for Keto options, ‘Better-For-You’ options and health and wellness options, in addition to sustainability and unique branding with a story that consumers can connect to,” said Iconic Chief Executive Officer, Larry Romer.
The new line of Bellissima Zero still wines adds to Bellissima’s growing portfolio of BFY and “better-for-the-planet” products that provide sustainable choices and align with consumers’ health and wellness lifestyle choices. Bellissima’s current line of Prosecco and Sparkling Wines are made with organic grapes, are certified vegan and are available online and in wine and spirits retail stores across the country. They include Bellissima Prosecco DOC Brut, Sparkling Rosé Brut Wine, Zero Sugar Sparkling White Wine, Zero Sugar Sparkling Rosé Wine and Prosecco Rosé DOC Millesimato. The offerings also include Bellissima Bambinis, which are 375 ml bottles in most of the same expressions as the 750 ml bottles.