House Wine (Precept Wine) launched new, Limited-Edition Rainbow Rosé Bubbles cans to celebrate and support LGBTQ equality and love in all its forms. Between May 1 and August 31, House Wine will donate $2 to the Human Rights Campaign (HRC), America’s largest organization working for lesbian, gay, bisexual, transgender and queer equality, for every case sold of the Rainbow Rosé Bubbles cans.
“House Wine has always stood for authenticity and, as a brand, has been unapologetically bold,” said Brad Mayer, senior vice president of marketing for Precept Wine, parent company of House Wine. “Inclusion and acceptance of all kinds of love are worthy of celebration and we are thrilled to support the HRC and the LGBTQ community with our House Rainbow Cans in this special partnership.”
House Wine Rainbow cans are an extension of House’s new Rosé Bubbles, offered year-round in standard pink cans nationwide. Winemaker Hal Landvoigt describes the rosé – sourced from American grapes – as bright, fruity and flavorful, “the perfect quencher where crisp and elegant aromas of fresh berries lead to lively citrus notes on the palate.” The 375mL cans are line-priced at $5.99 per can, alongside everyday House Wine cans sold nationwide.