Hornitos Tequila said its newest advertisement, “First Steps,” allows viewers to follow individuals who are plunging into the unknown toward the exploration of something greater “just as Hornitos Tequila has fearlessly pushed the boundaries of the tequila category since the brand’s inception in 1950.”
From boxing rings to boardrooms and concert stages to ocean swells, each endeavor profiled in “First Steps” poses a daunting, unknown outcome, but the shot taken in that first moment of bravery yields tangible, personal reward.
“‘First Steps’ is a natural extension of our long-term brand work that motivates our fans to pursue what they’re passionate about, even if it means taking chances and getting out of their comfort zones,” said Rashidi Hodari, managing director-tequila at Beam Suntory. “Sometimes taking that first step is the hardest part, and we hope the diverse, first-hand accounts chronicled in this spot ignite excitement and courage in fans ready to take their shot in 2021.”
The spots will run across multiple national news, entertainment and sports outlets in both English and Spanish, including ESPN, FX, FOX, NBC, TBS, ABC and MLB Network. “First Steps” will also air on Hulu, Hulu Latino and Vevo platforms, as well as social media channels including Instagram and Twitter throughout 2021. .