Hooters said it will launch a private label spirits line in its restaurants and in select retailers nationwide.
The Hooters Spirits portfolio, which includes a premium array of vodka, gin, rum, tequila, American and cinnamon whiskey, was developed in partnership with United Spirits, Inc. a leading private label beverage company and affiliate of publicly traded Iconic Brands Inc.
In advance of the official launch, Chase Elliott will drive a special No. 9 Hooters Spirits Chevrolet Camaro ZL1 at Bristol Motor Speedway on August 17. Hooters has expanded its sponsorship with Elliott and 12-time NASCAR Cup Series Champions, Hendrick Motorsports, to include the Bristol night race.
Comment: Is it really a private label product when it is sold in retailers that aren’t part of the company?