80ml, 15% ABV) in Southern Florida this month at on-premise accounts initially, followed by off-premise. Distribution will expand across the U.S. and in Australia by the end of 2019 and into 2020. At retail, Hiro Cup Sake will be sold as a single item with a suggested retail price of $6.49/cup.
Hiro Sake is 100% produced in Japan where cup sake is a popular trend. The single-serve cups not only allow new consumers an easy option to try sake for the first time without committing to a full bottle, but they make it easy to take on the go, drop into a cooler, make a cocktail for two, and more.