High West Distillery debuted a new limited-time, interactive mobile game called Prairie Dash.
While playing Prairie Dash, High West fanatics will have a chance to give back and help conserve the natural habitat of Montana’s Great Plains all while competing in a collection of quick-time challenges from the perspective of a pronghorn, North America’s fastest land animal. For every game played, High West will donate $1 to American Prairie, up to $50,000, and one lucky player will win a trip of a lifetime to the distillery’s home, Park City, Utah.
High West has also teamed up with actor and whiskey enthusiast Josh Holloway (best known for his roles in Paramount’s Yellowstone, Lost and Colony) as a brand ambassador for the campaign, as outdoor conservation (and whiskey!) is near and dear to his heart.
In addition to competing, High West supporters can also purchase the distillery’s American Prairie Bourbon on highwest.com or through Drizly, with a portion of the proceeds donated to the bottle’s namesake organization, American Prairie.