Hennessy Campaign Celebrates Basketball’s Cultural Influence

Presented via a short film developed by creative agency Droga5 New York & directed by award-winning director and music producer Maceo Frost, the Hennessy ‘Game Never Stops‘ campaign tells the story of a sport that has created a cultural movement with a global impact that goes far beyond the lives of those who play and watch it. Through his immersive directing style Frost showcases the influence basketball has had on the work of four talents within the music, photography, and fashion industries, all yielding from different parts of the world.