Heitz Cellars Marks 60th Anniversary with Opening New Hospitality Center, Return of Classic Cuvee

Congratulations to Heitz Cellars with is marking its 60th Anniversary, opening a a newly renovated, world class hospitality center, designed by renowned architect Peter Fleming; as well as the launch of Lot-C 91, a special cuvée that has not been produced for nearly five decades.  It was founded by Joe Heitz in 1961 and was acquired by Gaylon Lawrence Jr.

Heitz Cellar will unveil its new Tasting Salon and Hospitality Center. The St. Helena space will feature a grand tasting room, a private tasting room, the Quartz Creek garden, veranda, and chef larder designed by Building No. 9’s Peter Fleming.

The Tasting Salon will feature Heitz Cellar’s portfolio of collector-worthy wines paired with the highest quality charcuterie and cheeses. In this modern but welcoming environment, guests will be immersed in the storytelling of the estate’s long history as they taste through the wines. To complement the tastings, each experience will be complete with the soothing sounds of American Blues, Jazz, and Soul, playing through the speakers on a collection of vinyl records.

As part of its hospitality program, Heitz Cellar will offer three new tasting experiences, ranging from $95 to $1000. The Timeless Experience ($95/pp) will include four wines, and a special pour of Heitz’s newest release, Lot C-91. Guests also have the option to add a luxurious cheese and charcuterie pairing to showcase the remarkable and unique ability for the wines of Heitz Cellar to complement the finest cuisine in the world.

The Lexus Vineyard to Bottle Experience ($1000/pp, up to 4 guests) is an ultra-luxurious excursion complete with tastings of treasured single-vineyard wines paired with cheese and charcuterie, as well as an exclusive scenic exploration through the vineyards via Lexus. Through Heitz’s partnership with the luxury automobile, guests will be chauffeured to the single vineyards on Howell Mountain and Rutherford. After a tour of the vineyards, guests will have the opportunity to experience the biodynamic farm and Stone Cellar, where wine has been continuously produced for nearly 130 vintages.

On May 3rd, Heitz Cellar released the 2016 vintage of Lot C-91, a one-off cuvée last produced by Joe Heitz in 1969. Envisioned as a greater step up in quality from the acclaimed Napa Valley Cabernet Sauvignon, but without the specificity of character of Heitz’ single vineyard wines, Lot C-91 is sourced from prized parcels across the estate’s cherished single vineyards. Made with a blend of Rutherford, Oakville, Howell Mountain, and St. Helena fruit, this Cabernet Sauvignon sees less oak aging compared to single vineyard designates, resulting in a remarkably fresh wine.

This entry was posted in Marketing and tagged . Bookmark the permalink.