Heineken continues the ninth year of the #Heineken100 program by releasing the “Green Collar” capsule collection in partnership with Union, an influential clothing boutique.
Made with world-renowned Japanese quality construction, the Fall 2018 #Heineken100 collection is designed to provide contemporary creatives with perfected workwear at the intersection of style and utility. The #Heineken100 “Green Collar” collection allows creatives to free their mind in search of their own creative pursuit. With six-pieces, 16 colorways and over 100 product combinations, the #Heineken100 collection provides the ultimate style and utility wardrobe that the global creative can wear over and over again.
“Heineken and UNION share consumers that are hardworking, creatively inclined, and are masters of a lifestyle of their own making. The #Heineken100 program is dedicated to providing these consumers with premium products to reflect that lifestyle,” said Raul Esquer, Brand Director at Heineken USA. “With their eye for unique, timely and ultra-wearable pieces, UNION is the perfect partner and the next evolution of the program as the high fashion meets streetwear capsule collection provides much needed products for our global creatives to wear daily.”
The 2018 #Heineken100 collection includes:
— Union X #Heineken100 Chore Coat $380.00: Made with a contemporary boxy and oversized fit to help balance the vintage wash and fabric, this chore coat provides a fresh take on the typical long fit style of the past (Available in two colorways & a Tokyo exclusive)
— Union X #Heineken100 Chino Pant $280.00: With pants being either too baggy or slim, this Chino Pant is the “Goldie Locks Effect,” something just right with its very subtle carrot fit (Available in two colorways & a Tokyo exclusive)
— Union X #Heineken100 Pullover Hooded Sweatshirt $280.00: Made with beautiful reverse weave fabric from Japan, this sweatshirt has the front pocket removed for a cleaner look in addition to a single zip down on one side to add flair (Available in three colorways).
— Union X #Heineken100 T-Shirt $55.00: Made with 100% cotton and fitting true to size, this classic staple features Heineken’s iconic leaf and hops arrangement stylized as the UNION logo, with the play-on-words “Got Hops” as the slogan, helping tie together the entire capsule collection (Available in two colorways).
— Union X #Heineken100 Hat $60.00: Versatile and classic, this skate hat provides the finishing touch to any casual fit (Available in two colorways).
— #Heineken100 Pro-Ked Sneakers $90.00: Made from durable 12.5 oz. canvas with contrast stitching and recently remastered for an enhanced fit, the Royal Hi has a molded footbed with open cell foam for breathability finished with a classic gum vulcanized white outsole and Heineken’s iconic Green for the heel hit.