Rogers & Cowan/FRUKT, has been named Heineken USA‘s agency of record across the brand portfolio for product placement, strategic integration and entertainment partnerships, and entertainment PR efforts on behalf of Heineken.
R&C/FRUKT brings an extensive list of relationships with industry stakeholders, including studios, producers, directors, and talent to the work.
“We know that R&C/FRUKT can create strategic content and partnerships that pair hand-in-hand with our message and tone – reinforcing our sentiment that we are the ‘beer of Hollywood’,” stated Pattie Falch, Director of Sponsorships & Activations at Heineken USA.
“From a brand perspective, we want to expand beyond the traditional places and get more out of our relationships. We want to make it adamantly clear that the typical Heineken drinker is not going to be held back by constraints – like us, they are open to new experiences and are ready to navigate through them to find their way,” she added.