Heineken introduced an exclusive, limited-edition aluminum bottle. But they are available online available only in New York, Los Angeles, Miami, and Hawaii.
This durable and chic packaging is perfect for social spaces like rooftop bars, patios, and pool areas, its label design celebrates each city’s unique culture and geography, and the iconic red star and signature green ensure Heineken brand recognition, Heineken said.
“We know that 66% of alcohol buyers pay attention to packaging and nearly the same amount pay attention to label design,” says Raul Esquer Lopez, Brand Manager at Heineken USA. He adds that 55% of consumers say they have shared their opinion about alcohol beverage packaging via word of mouth and social media.1 “Taste and image come together in this new package to make the aluminum bottle the star of the bar this summer,” concludes Esquer Lopez.