Heineken returns for the 17th consecutive year as the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, with the fan-favorite Heineken House April 13–15 and April 20–22. This year’s weekend one line-up features headliner and hip-hop icon Busta Rhymes.
Consumers ages 21 and over can engage with Heineken in exciting ways with a weekend of performances from top artists and DJs, and many other engagements and activations.
This year marks the 20th anniversary of Busta Rhymes’s third solo album, E.L.E. (Extinction Level Event). Certified Platinum and widely hailed as a Hip-Hop classic, Busta plans to commemorate this historic milestone with a special performance celebrating E.L.E.
Other Heineken House exclusive performances include 12th Planet, Wuki, Funtcase B2B Cookie Monsta, LAXX and more.
“This year’s Heineken House at Coachella will be bigger and better than ever before. We’ve expanded our footprint to allow even more attendees inside the House for a truly unforgettable experience and atmosphere,” said Pattie Falch, brand director for sponsorships and events, Heineken. “For the fifth year in a row, we’ve secured a unique lineup of top DJ’s, EDM artists and rappers, with a few surprises and new additions to the Heineken House that festival-goers will certainly not want to miss.”