“Dry January is no longer a month you have to suffer through with lifeless NA drinks, says Paul Pirner, cofounder of Hairless Dog Brewing Co., which says it has developed an innovative brewing process in which alcohol is never introduced, making it the first 0.0% ABV craft NA beer in the country. Generally, non-alcohol brews are really dealcoholized brews — they are brewed with alcohol, which is then removed, leaving as much as 0.5% ABV behind.
The new year also brings enhanced recipes for the company’s cornerstone brews — Citra Lager, India Pale Ale, and Black Ale – and updated packaging designs.
In addition to inviting trial, Hairless Dog is offering “Dry January Survival Kits” which include a choice of the three Hairless Dog 0% ABV craft NA beer varieties and merchandise. Prices start at $20.