Hairless Dog Brewing Co. said its Citra Lager and IPA cans are now available in more than 50 locations throughout Ohio and Missouri. Stores will be offering 6-pack cases for $8.98 each.
Both are nonalcoholic beers. Unlike the usual process in which category competitors brew their NA beers with alcohol and then boil it off (a process which leaves some alcohol behind but also changes the flavor of the beer in the process), Hairless Dog invented an innovative brewing process in which alcohol is never introduced, making them the first 0.0% ABV craft NA beer in the country.
“We have been shipping our products to the lower 48 states, but our partnership with Walmart allows us to expand our physical footprint in the Midwest,” said CEO & co-founder, Jeff Hollander. “We cannot wait for customers around the United States to sample our NA craft brews.”
“No other retailer provides small businesses with as many channels and avenues to success, and we’re thrilled with their response to Walmart’s first-ever virtual Open Call event,” said Laura Phillips, Walmart senior vice president for global sourcing and U.S. manufacturing. “It’s truly inspiring to see the strong entrepreneurial spirit of the participants. Despite the challenges small businesses faced last year, they brought incredible energy, innovation and ingenuity to their product pitch meetings, and we are excited about what this means for our customers, our communities and our commitment to source an additional $250 billion in U.S. manufactured products that support American jobs.”