The introduction was times to coincide with “World Sake Day,” Oct. 1.
Haikara’s flavor profiles as well as the packaging was created for a more approachable perception among Americans and therefore bringing an even greater appreciation. Haikara sake is currently available in two flavor expressions using Japan’s native fruits: “Momo” and “Yuzu.”
Haikara was developed by Umenoyado, the Japanese sake producer, to embrace America’s increased appreciation of Japanese culture and traditions while adapting the way Americans see and drink sake.